Lebara launches in France


Ethnic market mobile virtual network operator (MVNO) Lebara Mobile has launched in France, running off the Bouygues Telecom network.

The prepay top up vouchers will not have an expiry date. Lebara will work with well known independent retailers, telecoms stores and kiosks in the region. It has also launched a French website – www.lebara-mobile.fr.

Lebara chief executive Yoganathan Ratheesan said: “France represents a significant opportunity for Lebara. We feel that our target audiences continue to be underserved and we are confident that our proven success can be replicated in the French market, ultimately displacing pre-paid international calling cards.

“This is a particularly exciting time for Lebara, following our German market entry in January this year and the first market launch of our mobile internet and content services in the UK last month. We know that our services mean more to our customers than just making calls – they are an important bond with family and friends, and we look forward to making that bond as easy and low-cost as possible for French consumers.”

International calls start from 9 cents per minute, national calls are 15 cents per minute, and national and international SMS are 10 cents and 15 cents each respectively. A set-up charge of 9 cents is deducted for all calls. National calls are charged by the second, while international calls are per minute.

At launch, Lebara is offering 50 per cent exra credit on all top ups for a limited time to all French customers.