Sharp End: New Orange tariffs impressive

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Orange will refresh its range of business tariffs starting from May 4. The tariff refresh will affect, Business Solo, Business SIM-only, Business Infinity and Business Sense tariffs.

There are now two key elements to the business tariffs in the new refresh.

Firstly, the customer journey changes to a four step process where the customer chooses a talk benefit followed by their plan, then a “business package” before choosing any additional chargeable bundles.

Secondly, the ability for customers to swap their “business package” in-life, offering them the flexibility to change their benefits as their business needs change or buy additional “business packages” to customise their plan.

The new tariffs are very similar to the T-Mobile consumer offering of “flexible boosters” but goes one further by giving an additional benefit as well as the benefit that can be changed monthly if required.

Orange has also taken this opportunity to remove the previous minimum call charge and give free voicemail on all business tariffs.
Business Solo and Business SIM-only are now identical with the only difference being the inclusion of a handset with Business Solo.

Business Solo ranges from £25 per month to the £65 per month Solo Unlimited tariff that replace the Business Infinity tariff.

Allowances range from 600 inclusive minutes up to unlimited. Business SIM-only has the same allowances as Business SIM but with the rental being £5 per month cheaper.

The second stage in selecting Business Solo is for customer to choose whether they want unlimited landlines or unlimited Orange-to-Orange calls included with the chosen allowances.

Then the Inclusive Flexible Extra can be added from a choice of email, mobile browsing, unlimited text, international calling or calling whilst abroad and the customer can choose any chargeable additions.

The new Orange Business Sense tariffs follow the same logic as the Solo tariffs with inclusive minutes ranging from 500 minutes for £30 per month to 45,000 minutes for £1,600 per month. There is no limit to the number of sharers these tariffs can have but there is a minimum number of sharers.

These new tariffs from Orange are pretty competitive and go a long way to simplifying the tariff selection process and making the tariffs a lot more transparent for the end user, the customer.

Now if only Orange could include the bane of many a dealers life and have calls to non-geographic numbers included too that would be really good.

Full article in Mobile News issue 462 (April 26, 2010).

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