Micro-P in Orange, Samsung deals


Expansive IT distributor Micro-P  has struck new agreements with Orange for airtime connections and Samsung for smartphone supply.

The deals come as the Orange and Samsung look for a bigger stake in the business market, with the former failing so far to gain much traction in the IT reseller market and the latter keen to establish new channels for its growing smartphone range.

The Orange contract will see Micro-P sell airtime into its IT reseller base, working initially with a select band to study and build the opportunity.

Micro-P already works closely with Samsung for supply of PCs, laptops, netbooks, monitors, televisions and print paraphernalia.

In January, it signed up to sell its PBX systems, and has recently added Samsung MP3 and MP4 products to its roster.

The handset deal will see it take stock of recent releases, including the Monte, Galaxy Portal, Diva and Genio Slide, as well as its Solid Extreme, Delphi, Shark, S3550, Omina II and Omnia Pro B7330.

Micro-P will also be part of the distribution of Samsung’s new Wave and Galaxy S smartphones, slated for June.

Samsung works with Data Select and Brightstar in the UK.

Samsung UK and Ireland head of mobile Simon Stanford said: “This year, we will focus more on gaining SME customers and we require the right partnerships to reach them. It is important customers recognise us as an all-round brand, not just for mobile.”

He added: “We have just started to assess distribution. It is in the very early days of review. It is something I want to review carefully and am putting a lot of thought into over the next couple of months. I want to make sure we are targeting every business customer and consumer.”

Micro-P managing director Gerry O’Keeffe said: “Both deals are great for us. They afford us a much fuller mobile proposition for our IT reseller partners, and a more complete communications offer in general.”

For mobile, Micro-P already works with O2, Vodafone (via Yes Telecom) and 3, and is engaged in talks with T-Mobile also.

It has a direct handset supply deal with Acer already, and is working through other distributors for stock by Nokia and Research In Motion. It has won deals recently with Jabra, Jawbone, Plantronics, SanDisk and Altec Lansing also, supplying UK Apple stores direct with kit from certain of these.

Meanwhile, Micro-P has drafted in Marc James from 20:20 Mobile as business development manager for devices and accessories. Dave Allen has taken on an expanded role in charge of all fixed line and mobile sales to retailers. Ian Davis has been put in charge of airtime sales in the IT market.

Mark Rushton has been handed responsibility for Micro-P’s work in the education sector, where it is supporting 3’s Home Access contract.