John Barton joins Bluechipworld


Bluetooth handset and accessories manufacturer Bluechipworld has appointed former LG sales and marketeing director John Barton as its non-executive director.

Barton announced in January that he would be leaving LG in April, having spent five years heading up the handset manufacturer’s UK operators. Initially he said he would be devoting his time to his personal interests in the film and media sectors but just a month later has been tempted back into the industry.

Barton said: “Bluechipworld’s first year has been extremely exciting with its establishment as a tier one manufacturer of accessories. It is also interesting to note Bluchipworld’s role within the changing dynamics of the mobile handset market, which has become polarised into low tier, cost effective devices and high tier smartphones.

“The middle ground of standard, but relatively more expensive, feature phones is shrinking dramatically. The Bluechipworld range, which is being unveiled over time, will initially address the lower tier, building on the success of the VX1, but will also be developed to compete at the top end.”

Bluechipworld managing director Simon Hassell said: “We have always focussed heavily on personnel. To date we have recruited strong individuals with good experience and an excellent attitude to work and combined this with a strong management structure. The support and experience John Barton will bring to the company will truly enhance this.”