Ethnic market MVNO Lebara Mobile has bought the brand and customer base of Dutch MVNO Chippie.
Lebara will retain the Chippie name in the Netherlands to specifically address migrant communities with friends and family in North and South America, the Caribbean, the Middle East and Asia. Both Lebara and Chippie operate on the KPN network.
Lebara chief executive Yoganathan Ratheesan (pictured) said: “Its been a very exciting year so far for Lebara and this acquisition further establishes us as the market leader in our segment.
“Lebara Mobile has been a strong performer in the Netherlands since its launch and given that over 20 per cent of the Dutch population has international roots, we believe that there is a huge opportunity for us to continue to grow. We look forward to welcoming Chippie’s customers to our high quality service.”
Lebara has also announced it is the new official mobile partner to the nine cricket test match grounds in England and Wales: Lord’s, The Brit Oval, Old Trafford, Trent Bridge, Headingley Carnegie, Edgbaston, The Riverside, Swalec Cardiff and The Rose Bowl. The sponsorship deal covers perimeter boards, tri-vision sight screens, tickets and experiential sampling at each ground.
England are scheduled to play test matches against Bangladesh, Australia, Pakistan, India and Sri Lanka in 2010 and 2011.
It is Lebara’s third sports-related deal this year, following its role as broadcast partner for Eurosport’s coverage of the 2010 Africa Cup of Nations football tournament and sponsorship of YouTube’s live coverage of the Indian Premier League cricket.
Ratheesan said: “We are very excited to be the mobile partner to the test match grounds. The strong global interest in international cricket as well as the huge international cricket fan base living here in the UK represent a fantastic brand awareness opportunity for us.
“Lebara Mobile’s customer base is an excellent fit with the international teams that are touring over the next two years and we look forward to being part of their cricket experience.”