Mystery Shopper: Swindon

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5: Carphone Warehouse

Product range – 2/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 17/30

4: O2

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 18/30

3: T-Mobile

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 20/30

2: Orange

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 22/30

1: 3

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 26/30

Summary

World Cup fever doesn’t yet seem to have penetrated mobile phone stores in the way it has the likes of Currys or Comet.

Specific tariff deals or related product promotion is not apparent yet. With regards to a World Cup mobile solution to keep up to date, the larger screened smartphones were the favoured choices with Android handsets being selected on a number of occasions alongside the iPhone.

The majority of tariffs recommended were above £30, which has come to be expected with unlimited internet usage. 3’s offer viciously undercut rivals’ and sealed a great mystery shop visit.

Full review in Mobile News issue 464 (May 24, 2010).

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