Samsung is to be a presenting partner for the London 2012 Olympic torch relay, which is set to run between May and July 2012 in the build-up to the London Olympic Games.
The Olympic torch relay will pass within an hour’s journey of 95 per cent of the population as it travels through the UK in the run-up to the start of the London 2012 Olympic Games. As a presenting partner, Samsung will have the opportunity to nominate torch bearers to run with the Olympic flame. The relay will have a strong focus on youth as Samsung’s overall Olympic Games activation programme will seek to involve young people to share and take part in the Olympic experience.
“As a worldwide partner, Samsung has a firm commitment to the Olympic Games and is once again thrilled to be a presenting partner for the Olympic torch relay,” said Samsung vice president and head of worldwide sports marketing Gyehyun Kwon. “As an established leader in innovative mobile technologies that offer new and exciting experiences for everyone, Samsung aspires to use the symbolism and power of the Olympic flame to connect youth and sport in the pursuit of achievement.”
As the Olympic torch relay travels around the UK, it will be accompanied by Samsung who will create community engagement programmes to be announced in the coming months to ensure the London 2012 Olympic torch relay has a “real lasting legacy in the UK”, it said.
“LOCOG welcomes Samsung’s sponsorship of the Olympic torch relay and notes the commitment that becoming a presenting partner represents,” said LOCOG (London Organising Committee of the Olympic Games) chairman Sebastian Coe.
“Samsung shares our commitment to engaging youth and encouraging their participation in all aspects of London 2012 – especially the torch relay.”