Mazuma launches TV campaign


Online mobile phone recycler Mazuma Mobile is launching a new TV advertising campaign featuring Britain’s Got Talent 2009 semi-finalists Stavros Flatley.

The Greek father-son comedy duo, who imitated Irish dancing star Michael Flatley in last years shows, feature in the 40 and 30 second Mazuma adverts. They are being launched on ITV to coincide with this year’s Britain’s Got Talent finals and Britain’s Got More Talent, which will feature an interview with Demetri from Stavros Flatley.

Mazuma Mobile managing director Charlo Carabott said: “The campaign continues to focus on educating consumers on mobile recycling and the ease of recycling with Mazuma Mobile, but this time we went all out to push the fun and cheeky side of our brand.

“Stavros Flatley’s tongue-in-cheek, but honest and down to earth image, is loved all over the country, and is perfectly aligned with our own Mazuma brand values. Their fan base in Britain is huge, with over a million fans on their Facebook page alone. Mazuma uses its own Facebook page as a key customer service channel so the partnership brings benefits to us on many different levels.”