FA scores with ZA SIM deal

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The English FA has named its SIM provider for the 2010 World Cup in South Africa to help cut mobile roaming charges during the tournament.

0044 Ltd will provide the FA with South African SIM card and data cards that allow free incoming calls and outgoing calls starting from 19p/min. This will save as much as 80 per cent on call costs, 0044 said.

The FA has a large team on the ground in South Africa in support of the England team’s efforts at the World Cup finals. 0044 said with a tournament as significant as the World Cup it’s vital that the FA’s management team is able to operate in South Africa in the same way they would as if it were a tournament based at Wembley.

0044’s Angus MacLeod said: “Over the years we’ve managed to help thousands of business and leisure travellers avoid roaming charges by providing a simple and easy to use local solutions.

“However, with big sporting events like the World Cup in South Africa it means that organisations like the FA require specialist equipment to help manage the administrative activities which are critical to the smooth running of the England team’s efforts at the 2010 World Cup finals. We’re proud to be associated with the FA and wish them and the England squad every success in the tournament.”

 

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