Cellhire signs MTN partnership


York-based mobile solutions provider Cellhire has agreed a strategic partnership agreement with South African operator Mobile Telecommunication Networks (MTN), becoming the first company outside of South Africa to become an international service provider for MTN.

This will see it rent SIMs through MTN for its UK clients travelling to South Africa for the World Cup, saving around 70 per cent on costs compared to connecting through a UK network, a spokesperson said. Cellhire expects to provide in excess of 7,000 voice and data connections during the World Cup.

Cellhire chairman and chief executive Tim Williams (pictured) said: “The forthcoming World Cup represents a huge opportunity for Cellhire. Historically, mobile communications in South Africa has been both expensive and occasionally unreliable.

“Our partnership with MTN alleviates these problems. We’re very excited about the forthcoming event.”

Cellhire offers short-term communication rental, including phones, SIM cards and mobile broadband, and said it has a fleet of 55,000 handsets and connections on hire worldwide at any one time. Outside of York it has offices in London, France, Germany, Japan, China and throughout the US. It has service agreements with more than 100 network partners in over 40 countries.

Through this network the company is using its partnership with MTN to reduce costs for customers in other countries travelling to South Africa, including Brazil, France, Italy, Japan, Spain and the US.

Cellhire has also developed a trio of service offerings to further help its customers reduce their costs. The DataManager app allows customers to keep track of the total amount of data used, alerting them when usage has reached a selected level. A specific World Cup portal has also been developed for corporate customers, allowing access to a number of additional services including online billing and text billing.

In addition, Cellhire has a technical support team in South Africa to assist customers during the World Cup.