O2 puts end to unlimited data


O2 will scrap unlimited data for new and upgrading mobile customers from June 24 – the date iPhone 4 goes on sale in the UK.

Three inclusive data bundles will be introduced for new and upgrading smartphone customers. Customers paying £25, £30 and £35 a month will receive 500MB of data and 100, 300 and 600 minutes respectively, those paying £40 and £45 a month will receive 750MB of data as well as 900 and 1,200 minutes respectively and it will cost £60 a month to receive 1GB of data, also offering unlimited minutes. All tariffs come with unlimited texts and Wi-Fi.

New and upgrading customers will continue to receive unlimited data as a promotion until October 1. From that date they will be able to buy additional data bolt ons that include 500MB for £5 or 1GB for £10. O2 said it will ensure customers have the ability to easily monitor their use by sending them regular text messages.

The operator added that based on current usage patterns, 97 per cent of its smartphone customers would not need to buy additional data allowances, as the lowest bundle provides at least 2.5 times the average O2 customer’s current use.

O2 chief executive Ronan Dunne said: “We know that customers are looking for clarity in pricing as too many offers have clauses and catches which are not easy to understand. With the wide range of internet based services now available on mobile devices we’re providing customers with generous clear data bundles that give customers freedom. This enables us to provide a better overall experience for the vast majority of customers and to better manage demand.”