Ethnic market MVNO Lebara is to sponsor the UK and European legs of Indian musician AR Rahman’s first ever world tour this summer.
Lebara has already sponsored the MOBO Awards and UK Asian Music Awards, as well as a signing a number of sporting sponsorship packages. Lebara Mobile chief Ratheesan Yoganathan said: “This is an exciting opportunity for Lebara to reaffirm its relationship with the music industry, enabling us to drive added value to our customers through content provision, a service which is rapidly becoming important to our customers.”
The European leg of the Lebara Jai Ho AR Rahman ‘The Journey Home’ world tour will kick off in Zurich, Switzerland on July 16, followed by concerts in Paris France and Mannheim, Germany. The UK concerts will take place at the LG Arena in Birmingham on July 23, and in London at the O2 Arena on July 24 and at Wembley Arena on July 25.
Yoganathan added: “The ‘Journey Home’ tour gives Lebara Mobile the opportunity to bring the very best music to communities across the UK and Europe. Lebara Mobile believes in connecting communities, and there is no better way than through the music of Rahman.”
Rahman rose to global fame in 2009 following the success of Oscar-winning film Slumdog Millionaire and his contribution to the soundtrack, Jai Ho!, which featured US girl group the Pussycat Dolls.