O2 has seen connections from partners on its Approved programme grow 125 per cent in the first since it was conceived.
O2 launched its Approved partner programme for the indirect channel last July, which saw 76 dealers connecting through distributors commit 80 per cent of their business in return for additional benefits including access to the iPhone to help with sales.
O2 claims the programme has seen connections through these dealers grow by 125 per cent, including a 137 per cent rise in BlackBerry connections.
Distributors include Fone Logistics, Moco, HSC, Avenir and Anglia.
O2 head of SME sales David Plumb said: “Independent partners who become ‘Approved’ provide first class local service to business customers. They set the benchmark for excellence in distribution and quite rightly have access to increased investment from O2. For example, the O2 Partner Academy helps partners develop their skills in joined up communications, solution selling and service excellence.
“Our approved partners bring unique skills, experience and contacts. They have been the key to O2 achieving our best year ever for net connections in distribution. We are dedicated to evolving the program through taking on board their ideas at our monthly roundtables. We believe it is only through these true partnerships that our channel will continue to grow.”
Avenir managing director Andy Tow said: “The O2 Approved program has given the opportunity for many of our partners to very closely align themselves with the strategic objectives of both O2 and Avenir. The quality of customers, lowest ever churn rates and highest connection levels have been delivered as all three parties work in close partnership delivering an unrivalled converged communications offering. “
HSC sales director Carlos Pestana added: “The Approved programme gives its partners a regular forum to meet key representatives from HSC and O2. This close relationship with HSC and O2 allows the Approved partners to discuss ways to grow their business by having an insight into the overall business strategy. It allows the partners to get themselves ready for any future opportunities ahead of the market.”