Ethnic market MVNO Lebara is to sponsor the MOBO Awards for a second year.
The deal to sponsor the MOBO Awards for a second year follows on from its recent deal to sponsor the UK and European legs of Indian musician A.R. Rahman’s first world tour.
As part of the package, Lebara Mobile will be sponsoring the Best UK Act Award. Lebara Mobile will also be running a series of marketing activities including customer competitions.
The 2010 MOBO Awards take place at the Liverpool Echo Arena on October 20.
Lebara Mobile’s UK managing director Russell Atkinson said: “We are proud to be sponsoring the MOBO Awards for the second year running and together with MOBO, we are developing some very exciting plans for bringing our UK customers closer to this prestigious event.
“We are looking forward to further increasing our brand presence, particularly in the Liverpool area where many residents have international connections.”
MOBO chief executive and founder Kanya King said: “We have some incredible plans for this year’s event and are all looking forward to working with Lebara Mobile for the second year, reaching out through music and bringing people closer together. It’s a hugely exciting and effective partnership with shared values, audiences and ambitions.”