Mike Brooks is joining Elite Mobile as operations director, while Claire Duffield has been named marketing director. Both will work out of Elite’s Wembley headquarters.
Brooks has 15 years experience in the mobile industry, and is joining the company from rival distributor Data Select, where he was director of logistic operations.
He also served as director of technical production and logistics operations at Data Select’s parent company Phones International. Brooks will take on responsibility for all operational activity within Elite and work to implement best practice.
Brooks said “I am delighted to have joined one of the UK’s leading mobile distributors and be working alongside such an experienced team.”
Elite Mobile managing director Ketan Gokani said “We are delighted to welcome Mike to the team at Elite. His outstanding experience will be invaluable in helping us continue to deliver excellent results and service to our clients.”
Duffield will be responsible for developing and managing Elite’s marketing strategy. Elite has also made a number of junior appointments in recent months, which it said reflect the company’s growth following operational changes and a new strategic marketing approach introduced this year.
Gokani said “Elite is a company that constantly searches for talent so that we can deliver our business today as well as tomorrow. Claire joins at a crucial time in Elites’ expansion and we are glad to have her on board.”