Vodafone Business Choice reversal


Vodafone performed a u-turn of sorts this month when it extended availability of its popular Total Business tariffs, and put back launch of its new Business Choice plans.

The move came after heavy criticism from direct dealers of its Business Choice tariffs, which they claimed were 20-30 per cent higher in cost for clients than old plans (see Mobile News issue 465). Also, they said, the number of permitted sharers on business plans had been reduced, forcing clients to take higher-value contracts.

However a bulletin sent out on June 7 to Yes Telecom partners, Vodafone head of indirect sales Rob Shardlow said that Vodafone Total Business would continue to be available for existing customers looking to upgrade for the foreseeable future.

It added Total Business will be available for new customers until July 1. After July 1, new customers will be signed to its Business Choice tariffs.
Vodafone increased commission on email bolt-ons in June to encourage take-up among dealers’ customers also.

A spokesperson said: “We recognise that in the short-term some of our existing customers may not be ready to offer email to all their employees, and from listening to feedback from our partners, we’ve decided Vodafone Total Business will continue to be available for existing voice only customers for the foreseeable future. Vodafone continues to listen to partner feedback.”