Orange has launched its first local charity scheme in its community store in Monmouth, Wales. The scheme will aim to encourage consumers to recycle old handsets, with all proceeds going to Trellech Primary School and The Bridges Community Centre.
The money raised will go towards providing the young students at Trellech with high-tech teaching equipment and providing a new reception area for The Bridges Community Centre.
According to research from mobile recycling company Regenersis, there are around 33,000 unused handsets in the wider Monmouth region. Orange said it believes that this pilot scheme could make a significant difference as old handsets can be worth up to £280.
It added it had deliberately chosen to launch this scheme in the Monmouth store as it has a unique focus on the community – with a homely design encouraging users to drop by for a cup of tea or coffee and discuss their communication needs. Reguklar workshops are hosted in store, while local news, activities and cultural events are posted on its notice board.
Store manager Lisa Perez said: “We are excited to be launching Orange’s first local charity scheme and given our store’s unique focus on community, we believe that Monmouth is the perfect location for such an offering.”
The pilot builds on ‘Orange Community’, the company’s wider UK charity scheme that encourages Orange employees to raise money for eight charities across the UK including Alzheimer’s Society, Barnardo’s, Crisis, Guide Dogs for the Blind, Groundwork, Leonard Cheshire, NSPCC and Samaritans. If this scheme is a success, then local charity schemes may be rolled out in other Orange retail stores.