LG to release 10 in Optimus series

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LG unveils its upcoming Optimus Series, which will feature around 10 smartphones before the end of the year running across a variety of platforms

LG will introduce around 10 new smartphones globally under its new Optimus Series by the end of the year in a move it said is part of its aggressive strategy to grow its share in the smartphone market.

The range will comprise of devices running on a range of operating systems as well as Android Tablet PCs. They range from entry to premium level.

The two smartphones in the pipeline – the Optimus One with Google and Optimus Chic – both incorperate Android Platform 2.2.

Details on the new phones are scarce, but LG said the Optimus One with Google offers the latest Google mobile features and diverse multimedia options. The Optimus Chic is a fashion-focused handset which LG said would “challenge the perception that advanced Android devices need to appeal to a hardcore tech crowd to gain widespread acceptance”.

Both phones are expected to be available in Europe in September. Pricing and further availability are yet to be announced.

LG will also be introducing its first tablet device later this year but like the Optimus One with Google and Optimus Chic, exact details are scarce thus far. It will also run on Android, with LG adding that it will “deliver vastly superior performance than other similar devices currently on the market while still managing to be thinner and lighter than competing devices”.

The tablet is expected to be available in Europe in Q4. Pricing and further availability are yet to be announced.

LG president and CEO Dr. Skott Ahn said: “The LG Optimus Series is aimed at challenging the notion that one device can meet the needs of many. At LG, we believe in providing people with many different choices becuase customers are not all alike. We want to provide devices that suit all needs and simplify people’s lives.”

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