Gamma Telecom launched its hosted IP Telephony service FeaturePlus Premium to 70 partners at a launch event at Sandown Park recently.
The service provides telephony using the latest SIP handsets from Cisco and launches call recording and music on hold worth £30 a month as standard.
Gamma Telecom said this would create a significant new margin opportunity for the channel to drive sales through leveraging the Cisco brand.
Gamma Telecom also unveiled two other new initiatives to help partners sell the service.
The first is a reseller pack that provides a number of tools for channel partners to use and a broadband promotion that tie in Gamma Telecom’s hosted IP telephony and broadband services.
It added that this would give partners further margin opportunities whilst ensuring they deliver service quality and reliability.
Gamma Telecom senior product manager James Bushell said: “The feedback from our launch event has been extremely positive with partners really appreciating the reseller packs which include tools such as presentations, proposal templates, customer order forms and a white label eight-page glossy end user brochure.
“We’re encouraged to see orders for the new service coming in just days after the event and we expect significant uptake over the coming months.”