20:20 Mobile is opening two new subsidiary operations in Holland and Turkey to help drive further business growth in these territories.
The distributor said the new operations will strengthen its presence in each region and bring it closer to local partners and customers, enabling a faster reaction to market demands and enhancing its sales and marketing functions.
20:20’s new office in Zoetermeer, Holland will also support the company’s sales activities in Germany and Belgium. 20:20 Mobile International managing director George Steur will head the new subsidiary.
The office in Istanbul, Turkey will be managed from 20:20’s organisation in the United Arab Emirates. The company’s French subsidiary will also be expanded to service recent market growth in France.
As a result of the expansion, 20:20 will rationalise its UK-based international operations division. Redundancies are expected in marketing, purchasing and finance, with the majority being voluntary.