O2 and Active Digital in app deal

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O2 has agreed with dealer Active Digital to sub-distribute among its partner base a work application for which Active holds UK and European distribution rights.

O2 centre of excellence partner Active Digital, now also a preferred app supplier, has an exclusive for resale of Canadian firm Prontos digital-form application, which allows businesses to create, edit and file work forms via a smartphone device.

Active said it has already sold more than 3,000 individual handset licences for the application through its own sales force, including the Red Cross and two more charities, which account for 1,200 licences alone.

The deal with O2 will see sales increase significantly, it said, and should help dealers to achieve the £40 ARPU benchmark O2 has set them.

O2 is to sell the application through all its business channels. Active Digital sales manager Richard Groves said AT&T has seen major interest in the Pronto application in the US, and suggested it is a good fit for field workers in various sectors.

He said Pronto has invested more than £13 million in the product.

O2 recently handed Active 5,000 business connections to manage for it as part of its centre of excellence arrangement.

The O2 agreement comes as Active has also won a trio of contracts with British Olympic teams to provide telecoms. It has signed with the Great Britain cycling, taekwondo and pentathlon. It has also recently extended its a deal with Team Sky professional cycling team worth around 350 connections.

Groves added: These are very interesting times for us. The O2 agreement will boost sales of the Pronto application, and is a great accolade for us. And we continue to sign up prestigious customer accounts.

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