Android centre of new LG marketing

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LG has put smartphones at the centre of its second wave of ‘Life’s Good’ brand marketing, which features advertising across television, print and online media

Korean manufacturer LG has launched a new ‘Life’s Good’ brand campaign covering its consumer electronics portfolio, and specifically its mobile handsets, and coincides with launch of its Android-powered LG Optimus GT540, and ahead of the broader release of 10 in its Optimus range by the end of the year. It has promoted 3D-ready TVs in tandem.

LG UK’s head of brand Paul Meadows said: “The next wave of our ‘Life’s Good’ brand campaign continues to educate and encourage consumers to get involved in technology. These new initiatives highlight the growing popularity of social networking and our increasing focus in that area.

“The overall aim of the campaign is to demonstrate how technology continues to enhance consumer’s social lives – either by connecting people with their social network or giving people access to apps to make their lives easier.”

The campaign will include spots on ITV, Sky, Channel 4 and Five, print ads, a dedicated Facebook page and idents specifically for Channel and sister digital channel E4.

The idents are based on a spoof American soap opera ‘The Young & The Connected’, supported by a YouTube channel featuring exclusive content. LG has also developed a Facebook application called Secret Drama, to show how users’ friends interact with their profile.

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