Chinese manufacturer ZTE is launching its first Android handset in the UK with operator Three, which will market the device for a prepay price of £99.99
The co-branded ZTE Racer has a 2.8-inch touchscreen, 3.2-megapixel camera and will run the Android 2.1 operating system.
The ZTE Racer, which is available now from the Three website and can be purchased through all of its high street channels, is also available on contracts starting from £13 a month, but it is the availability of the Android-powered device on prepay for less than £100 that Three expects to make a significant impact on sales.
Three UK head of internet services David Kerrigan said: “It’s going to be a huge milestone for us delivering a genuine 3G smartphone at a £99.99 prepay price point.
“The price point means the experience of Android touchscreen functionality is available to an incredibly wide audience, much wider than we’ve been able to deliver it to before.
“Making an Android device affordable is a big breakthrough for us.”
ZTE UK director of mobile device operations Wu Sa said the fact the phone will operate on the Android 2.1, not 2.2, operating system is to the customer’s benefit as it enables ZTE to make available a premium smartphone at an affordable price.
He said: “The key things is not necessarily to capture the latest technology but in giving an affordable premium internet user experience to the wider public.
“This is the key, rather than having the latest technology.”
Kerrigan added: “We’re delighted with the announcement of the ZTE Racer and it’s going to be a huge success for us.”