Telefónica has today launched its first IP telephony services in Europe offering O2 customers Skype-style calling
O2 parent Telefónica has debuted its first IP-based calling services, starting with its German unit. The launch follows its purchase of Californian-based IP communication platform provider JaJah at the end of last year for €145 million (£130.5m).
Telefónica will offer IP services, including VoIP calls on a mobile device and an invigorated unified communications proposition in Germany, and through other European markets later this year. There is no word yet on when the services will be made available in the UK.
Its first service, O2 Global Friends, allows customers to reduce the cost of international calls to five friends abroad using their mobile device by calling a local number which connects the call over the IP network. It will be attended by a major advertising campaign, the company said.
Telefónica Europe chairman and chief executive Matthew Key said: “By launching our first JaJah-based products in Germany, we are bringing breakthrough new services to Europe’s largest telecommunications market, further reinforcing our global leadership as an integrated communications innovator.
“In the coming months we will roll-out further JaJah-powered products across Telefónica territories to meet the growing demand for these new services.”
JaJah chief executive Trevor Healy added: “Telefónica’s global reach, huge customer base and marketing muscle will bring once-niche services to millions of mainstream customers, taking JAJAH-powered services to a whole new level.”