Orange intros its first health sector solution


Network operator Orange launches ‘smartnumbers’ service to give patients access to the correct healthcare staff and services, and the healthcare profession better management of patient time

Orange has entered the UK healthcare market with the launch of ‘smartnumbers’, which it claims is the UK’s first healthcare specific service from a mobile operator aimed at improving patient accessibility to healthcare individuals and services.

Orange smartnumbers, which is powered by voice service provider Resilient Networks, provides patients and healthcare workers with instant access to the best person available to handle their call, in a move Orange said improves accessibility to healthcare individuals and teams. For example, if a doctor on duty is unavailable to answer a call, it will be diverted to the appropriate colleague or team.

The operator claims the solution enables greater flexibility, control and monitoring of calls, and thereby empowers employees and informs managers.

Everything Everywhere vice president of business Martin Stiven (pictured) said: “We are proud to be the first UK operator to be offering this valuable service to the healthcare sector. We believe that there is huge potential for mobile communications to help the UK healthcare industry to provide better services to the public and increase efficiencies at the same time.

“As part of Everything Everywhere, Orange is committed to working with the very best partners to deliver pioneering new services such as Orange smartnumbers. Our relationship with Resilient Networks is only the first step into our drive into the healthcare market. With Resilient, Orange will be providing the technology to meet the needs of patients, professionals, managers and IT administrators, and public and private health providers alike.”