Network benefit from Wi-Fi acceptance

Written by: Mobile News
Network benefit from Wi-Fi acceptance

Study suggests UK operators could boost coverage and offload traffic from the mobile network by taking advantage of consumer confidence in Wi-Fi

Market acceptance of Wi-Fi could pave the way for operators to improve coverage and tackle network loading issues, according to US network access specialist Kineto Wireless.

A YouGov study commissioned by Kineto Wireless has shown that the majority of UK smartphone users would be interested in using Wi-Fi to boost cellular coverage at home and in the office.

Some 74 per cent of the 2,176 surveyed online responded positively to the idea of a smartphone application that uses Wi-Fi to improve cellular coverage from their operator, with caveats that it must be easy to use and provide good battery performance.

Of those polled who had a Wi-Fi enabled smartphone, half connect to Wi-Fi on a daily basis, and almost two thirds use Wi-Fi on at least four days a week.

A high percentage were also interested in getting free or discounted calls when connecting their smartphone over Wi-Fi, with 80 per cent indicating they would use Wi-Fi to save themselves money on calls.

Kineto Wireless said the results reveal opportunities for operators to maximise smartphone usage by promoting Wi-Fi connectivity, which will also help offload data traffic from the mobile network.

Kineto Wireless client business unit vice president and general manager Mark Powell said: “Mobile operators have distinct market opportunities to reduce churn, improve service quality and keep customers satisfied by enhancing their use of Wi-Fi.”

O2 said using Wi-Fi and wireless broadband connectivity can improve users’ smartphone experience and conserve battery life.

O2 head of networks Gavin Sheldon said: “We encourage our customers to use free Wi-Fi hotspots and are proud to offer this ‘unlimited’ service as part of all smartphone tariffs.”

An Orange spokesperson said: “Smartphone customers may want to use a Wi-Fi network to compliment the use of 3G on their phone and access Wi-Fi specific services.

“We are committed to offering customers choice and are continually finding ways to bring applications and mobile services to customers, either through our own innovation or through partnerships.”

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  1. [...] path of taking 3G to 4G apart form offloading peak data to (wired) broadband networks. They are promoting use of wifi, bringing new gadget FemtoCell. At this time, it doesn’t makes sense to say — 3G is [...]


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