Network benefit from Wi-Fi acceptance

Written by: Mobile News
Network benefit from Wi-Fi acceptance

Study suggests UK operators could boost coverage and offload traffic from the mobile network by taking advantage of consumer confidence in Wi-Fi

Market acceptance of Wi-Fi could pave the way for operators to improve coverage and tackle network loading issues, according to US network access specialist Kineto Wireless.

A YouGov study commissioned by Kineto Wireless has shown that the majority of UK smartphone users would be interested in using Wi-Fi to boost cellular coverage at home and in the office.

Some 74 per cent of the 2,176 surveyed online responded positively to the idea of a smartphone application that uses Wi-Fi to improve cellular coverage from their operator, with caveats that it must be easy to use and provide good battery performance.

Of those polled who had a Wi-Fi enabled smartphone, half connect to Wi-Fi on a daily basis, and almost two thirds use Wi-Fi on at least four days a week.

A high percentage were also interested in getting free or discounted calls when connecting their smartphone over Wi-Fi, with 80 per cent indicating they would use Wi-Fi to save themselves money on calls.

Kineto Wireless said the results reveal opportunities for operators to maximise smartphone usage by promoting Wi-Fi connectivity, which will also help offload data traffic from the mobile network.

Kineto Wireless client business unit vice president and general manager Mark Powell said: “Mobile operators have distinct market opportunities to reduce churn, improve service quality and keep customers satisfied by enhancing their use of Wi-Fi.”

O2 said using Wi-Fi and wireless broadband connectivity can improve users’ smartphone experience and conserve battery life.

O2 head of networks Gavin Sheldon said: “We encourage our customers to use free Wi-Fi hotspots and are proud to offer this ‘unlimited’ service as part of all smartphone tariffs.”

An Orange spokesperson said: “Smartphone customers may want to use a Wi-Fi network to compliment the use of 3G on their phone and access Wi-Fi specific services.

“We are committed to offering customers choice and are continually finding ways to bring applications and mobile services to customers, either through our own innovation or through partnerships.”

One Response to “Network benefit from Wi-Fi acceptance”

Trackbacks/Pingbacks

  1. [...] path of taking 3G to 4G apart form offloading peak data to (wired) broadband networks. They are promoting use of wifi, bringing new gadget FemtoCell. At this time, it doesn’t makes sense to say — 3G is [...]


Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

Corrected. Thank you...
HTC are Taiwanese, not Chinese......
this company is the worst company ever. they have refused to terminate a contract saying there is a no returns policy. orange have advised me otherwise. the level of customer service this com...
Are there any updates on this effort? Has Ofcom made any decisions about policies to help manage numbers to ensure they don't run out?...
I now find that GiffGaff's 3g service isn't throttled but strangled to death. I find myself unable to download email, update social media or browse a website even if the phone indicates it is con...
my phone contract expires in august and wonder if i can put my trust chitter-chatter if they can treat their franchisee in this way...
EE may have done well insome of these technical areas, but it is a great shame their Customer Care has not had the same investment. I have had an 8 month, unresolved saga with them and have enco...
Is that the bloke from 5ive? Yawn. I'd pay 50p to get Slam Dunk Da Funk as a ringtone. Burned....
Vodafone have been charging PAYT customers for years to access Customer Services, whats new?...
Really?...

Social Media Feed