Carphone debuts cloud music service

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Carphone Warehouse launches cloud music service, with plans to extend it to video

Carphone Warehouse has launched its own subscription-based cloud music service to rival the likes of Spotify, Rhapsody and Napster.

Music Anywhere uses US B2B technology firm Catch Media’s Play Anywhere system to synchronise users’ personal music collection with a cloud database of over six million songs sourced from Universal Music, Sony Music, EMI and Warner Music.

Users pay an annual subscription fee of £29.99 and their music library is then accessed from the Music Anywhere system on mobile handsets, PDAs, PCs or laptops instead of being streamed directly from their home computer. The mobile application automatically caches the first 500 songs on the handset so they can be listened to offline and without incurring excess data charges.

Music Anywhere was launched today (August 3), and is available for iPhone, Android and BlackBerry devices.

Carphone Warehouse said Music Anywhere will also be bundled onto Samsung Galaxy Europa handsets, and Best Buy will begin offering Music Anywhere to its customers later in the year.

Mobile News understands Carphone Warehouse and Catch Media are now working on offering a multi user Music Anywhere subscription package, as well as looking at offering access to video and film in a similar way.

Music Anywhere runs through Carphone Warehouse’s online storage portal My Hub, itself a rival to O2’s Bluebook and the Vodafone 360 system. Users must subscribe to My Hub, which is free for the first 2GB, and then download the Music Anywhere application, Carphone Warehouse’s first app.

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