Manufacturers backing Android OS record biggest growth as smartphone demand continues to rise
Manufacturers of smartphones running Google’s Android operating system were the big winners in the second quarter as demand for smartphones continued to rise.
Figures from analyst IDC’s Worldwide Quarterly Mobile Phone Tracker report showed global sales of smartphones increased by more than 50 per cent, shipping 63 million units during the quarter, up from 41.9 million in the same period last year.
Of the top five smartphone vendors, HTC and Samsung grew their shipment volumes in excess of 100 per cent and grabbed market share from rivals.
Samsung increased its shipment volume by 172.7 per cent to three million during the quarter, and increased its market share from 2.6 per cent to 4.8 per cent.
HTC upped its shipment volume by 128.6 per cent to 4.8 million from 2.1 million, and increased its market share from five per cent to 7.6 per cent.
In comparison, Nokia, which maintained its place as the top smartphone vendor with 24 million units shipped in the quarter, itself an increase from 16.9 million last year, lost 2.2 per cent market share to hold 38.1 per cent of the market.
BlackBerry manufacturer Research In Motion (RIM) saw a similar trend. It added 40 per cent to its volume shipped total, from eight million to 11.2 million, but lost market share, from 19.1 per cent to 17.8 per cent.
Apple gained in terms of both its total shipment volume and market share, which were up 61.5 per cent to 8.4 million and 0.9 per cent to 13.3 per cent respectively.
IDC senior research analyst Ramon Llamas said: “The worldwide smartphone market will continue this explosive growth in the second half of 2010, setting up a critical starting point for 2011.
“That more smartphone models will be launched is a given, but just as important is the anticipated launch of several refreshed operating systems. Both BlackBerry and Symbian^3 are poised with fresh, yet familiar experiences while Windows Phone 7 promises a complete break from previous versions.
All these are expected to launch in the second half of 2010, and their reception among end users will indicate their future in this fast-growing segment of the market for 2011 and beyond.”