RIM launches entry-level Curve


RIM continues portfolio growth with announcement of entry-level BlackBerry Curve 3G

BlackBerry manufacturer Research In Motion (RIM) is adding another phone to its growing handset portfolio, the BlackBerry Curve 3G.

The BlackBerry Curve 3G is designed as an entry-level handset for new smartphone users. It has a full QWERTY keyboard, built-in GPS, Wi-Fi and dedicated media keys to access music. It also features a camera with video capabilities and an expandable memory up to 32GB.

BlackBerry Curve 3G devices will ship with the BlackBerry 5 operating system (OS) installed and come BlackBerry 6 ready.

BlackBerry 6 is a new OS for BlackBerry smartphones unveiled last week. BlackBerry 6 is expected to be available for the BlackBerry Curve 3G, subject to carrier certifications, in the coming months.

The BlackBerry Curve 3G follows the BlackBerry Torch, which was also announced last week.

RIM said the Curve 3G is a “powerful, approachable and affordable choice” for new smartphone users.

RIM president and co-CEO Mike Lazaridis said: “The majority of people in the worldwide mobile phone market have yet to buy their first smartphone and the BlackBerry Curve 3G is designed to provide an extremely attractive and accessible choice that will help convince many of them to make the leap.”

RIM said the BlackBerry Curve 3G, model 9300, will be available from various carriers and distribution partners around the world beginning in August.