Three director joins O2 in retail reshuffle

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Three’s former director of retail moves to lead retail sales at rival as Jason Duffy becomes head of telesales at O2

Three’s former director of retail Ian Parpworth (pictured) has been appointed head of sales for retail at O2.

Parpworth takes responsibility for the sales strategy and performance of all 400 O2 retail stores. He will report to O2 general manager for retail Richard Baylis, who in turn reports to consumer sales director Stephen Shurrock.

Parpworth replaces Jason Duffy who has moved to become head of telesales at O2 following the departure of head of online marketing Jenni Convey and head of prepay marketing Alistair Johnston in the spring, which an O2 spokesperson said led to a management reshuffle at the operator.

Parpworth’s responsibilities at Three have been handed to sales director and former O2 head of online Amanda Lambert, who has absorbed them into her existing role.

Parpworth has nearly two decades of consumer electronics experience, having worked through store management positions at Dixons and Currys, as area manager for The Link, senior regional manager and then operations manager at PC World, before returning to The Link as operations director.

He was appointed Three’s director of retail at the start of 2007 and claims to have overseen the roll out of 250 stores in 2007, as well as reducing operational expenditure by 25 per cent year-on-year in 2008/09 and increasing productivity by 30 per cent year-on-year in 2009/10 across the Three retail estate.

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