2010 app market value overtakes 2009 total

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Application market valued higher in first half of 2010 than full-year 2009 with specialist app stores to lead market in next wave

The global smartphone application market was worth $2.2 (£1.4) billion during the first half of 2010, surpassing the total value for the entire 2009 according to a new report.

Mobile market research specialist Research2Guidance estimates the smartphone application market was worth $1.7 (£1.1) billion over the 12 months of last year, meaning the first half figure for 2010 is already half a billion dollars more.

The number of smartphone applications downloaded has also surpassed the 3.1 billion recorded over the whole of last year to reach 3.9 billion in the first half of 2010.

Research2Guidance’s Global Smartphone Application Report 2010 also found the average price paid for applications reached $3.60 (£2.31) in the first half of this year.

Research2Guidance analysed 30 app stores, such as the Apple App Store, GetJar and Nokia’s Ovi store, with more than 100 companies contributing to the study, including Vodafone, Deutsche Telekom, Qualcomm, Apple, AT&T and Microsoft.

Research2Guidance said its results show the application market is continuing to gain momentum as more smartphone users get direct access to app stores. It predicts more specialised app stores to come on stream in the future.

A spokesperson for Research2Guidance said: “Apple’s competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores.

“This trend will continue in the next several months and years. The next wave of new app stores will be niche stores specialising on business or mobile health apps.”

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