Sony extends UEFA deal to make Sony Ericsson official mobile handset of Champions League
Sony Ericsson has been named the official mobile handset of the UEFA Champions League as part of Sony’s partnership of the European football tournament, which runs until 2012.
PlayStation, Heineken, Sony, UniCredit and MasterCard are the five current official partners of the Champions League for the 2009-2012 football seasons.
The deal for Sony Ericsson to become the official mobile handset of the tournament leverages Sony’s position as an existing partner.
As part of the deal, Sony Ericsson will work with UEFA to deliver a new Champions League mobile application for football fans.
Sony Ericsson was also named official mobile handset of the 2010 World Cup in South Africa.
Sony Ericsson corporate vice president and head of global marketing Lennard Hoornik said: “This new initiative will build on our other ongoing worldwide sponsorship campaigns.”