Mystery Shopper: Leicester

Written by: Mobile News
Mystery Shopper: Leicester

Mystery Shopper wants a mobile, landline and internet package. Which of Leicester’s shops can offer such a deal, for the best money and best spec?

5: Carphone Warehouse

Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 19/30

4: O2

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 21/30

=2: Orange

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 24/30

=2: Virgin Media

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 5/5
Total – 24/30

1: Tesco

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 3/5
Total – 25/30

Summary

The total costs were comparable, and therefore negligible. Broadband speed was a consideration. But most of all the service was impressive, and no one performed badly.

Staff were well aware of their specific network provisions and they had information on hand to support them in most cases.

Tesco pipped Virgin and Orange to the post due to a much better explanation of what I could receive and the combined features of an Orange mobile tariff and Tesco home phone and broadband.

Full review in Mobile News issue 472 (September 13, 2010).

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