Unicom aims to triple mobile base by Xmas


Fixed line dealer sets itself a target of tripling its base by adding 2,000 new customers by Christmas

Fixed line dealer Unicom is targeting 3,000 customers by Christmas, having just passed 1,000 in under four months.

Manchester-based Unicom, started selling mobile in May after signing with Orange MVNA  Transatel to create its own MVNO SIMS and tariffs.

Unicom, which has an existing B2B fixed line base of over 90,000 SME customers in the UK, said it had exceeded its sales projection by 47 per cent in the first month, and has now targeted 3,000 connections by the end of 2010.

It has also increased its mobile “specialist” sales staff from two in May to 10. It said the figure will increase further with customer and connection growth in the coming months. It has an annual turnover from fixed line services of £50 million and employs 500 staff in total, working out of 10 offices in the UK.

Unicom typically targets customers with one or two connections. It targets mobile sales to its existing fixed line customer base, primarily, enabling it to offer fixed line, broadband, mobile and mobile broadband on one monthly bill.

Unicom, which has an exclusive arrangement with distributor 20:20 Mobile for handsets, said its most popular device at present is the Nokia 2730, but said Transatel is looking at providing more data services such as BlackBerry in the future and will include these in its portfolio.

Unicom operations director Chris Earl (pictured left) said: “During our two years of research and development it became clear that customers find the variety and complexity of mobile contracts bewildering and baffling. We launched with a very simple offering: customers pay line rental and then only for what they use. Our introductory offer is mobile calls at landline prices.  Customer response has been incredibly positive and they have voted for a transparent, easy to understand package by switching to Unicom. Feedback from sales has been equally positive, commenting that customers love our offer because it does away with overpriced bundles.  In response we have doubled the number of sales staff to keep up with the demand.  After an amazingly successful launch we expect to have signed over 3,000 mobile customers by Christmas.”

Unicom development manager Mark Draper (pictured right) added: “We started off with a small number of staff but have had to increase that significantly due to the unbelievable response from our customers. We are going to continue expanding, it all depends on what the sales managers can cope with.

“Our target customers love the simplicity of our tariffs and that is reflected in the handsets being taken.”