SE appoints head of PR and sponsorships


Matt Beavis joins the UK team from Sony Ericsson’s PR/social agency, with Richard Dorman taking up the senior marketing partnerships manager role at its global marketing team

Sony Ericsson UK and Ireland has appointed Matt Beavis to the new role of head of PR and sponsorships. He begins his role at the start of October and will be based at Sony Ericsson’s Farnborough office before moving to Hammersmith, west London, with the UK team in January.

The role previously fell under the remit of UK and Ireland senior marketing manager Richard Dorman, who moves to the role of senior marketing partnerships manager in Sony Ericsson’s global marketing team. He will now look after the company’s association with UEFA and work with Sony on other joint partnership initiatives.

Beavis (pictured) joins from his role as director at Sony Ericsson’s PR/social agency Brando, where he worked on the company’s business for over five years. He was previously PR manager at The AA.

Sony Ericsson UK and Ireland marketing director David Hilton said: “Matt brings with him a great knowledge of our business and an understanding of what is needed to maintain our relationships with the media and blogging communities. PR and sponsorship forms an essential part of our marketing mix and we’ll be looking to Matt to maximise the relationship between the two as part of our future campaign activity.”