Vodafone confirms its channel revamp


Yes Telecom is rebranded ‘VPS’ to manage Vodafone indirect partners in ‘platinum’, ‘gold’ and ‘silver’ tiers

Vodafone has confirmed detail of its revamped channel structure, and the rebrand of its old Manchester-based Yes Telecom unit as Vodafone Partner Services (VPS).

VPS will manage all Vodafone dealers and distributors via a tiered partner programme. Partners will be classified ‘platinum’, ‘gold’ and ‘silver’ according to the business they deliver the operator. It said dealer accreditation works according to partners’ “value, volume and levels of capability”.

Vodafone said the new scheme will afford platinum partners “named contacts in marketing, commercial and account management along with bespoke commercial agreements and other attractive rewards”. Dealers will be attain new accreditation for hitting targets.

Accredited partners will be able to sell its Vodafone OneNet unified communications package and latest smartphones. Its forthcoming OneNet Express offer is also to be made available to VPS dealers.

It said the programme is based upon “four pillars” – ‘performance enablers’ to ensure partners get the right commercial incentives, including commissions and co-investment opportunities; ‘dedicated support’ to see partners get sales and service support via a dedicated team; ‘business development’ to provide them with latest propositions, products, lead generation and and a share in Vodafone’s various marketing and promotional assets; and ‘capability’ to see they have support to scale up and be accredited to sell more complicated telecoms solutions.

Vodafone UK enterprise director Peter Kelly (pictured) said: “Today marks a key milestone of our journey to deliver a single dedicated partner organisation to build real long-term value for our partners and customers.

“As we move from an era of mobile connectivity to selling unified comms services, it is crucial that our channel partners have the right training, skills and capabilities to sell solutions such as OneNet to grow their businesses. The Vodafone Partner Programme is a clear demonstration of our commitment to our channel partners and their future growth potential.”