Vodafone to double indirect revenues


Vodafone intends to double the amount of business it its connecting via the indirect channel within three years

Vodafone told platinum dealer partners on Monday (September 20) it wants to double revenues from the indirect channel within three years.

Enterprise director Peter Kelly (pictured) instructed its 23 choice platinum partners, which are thought to put through around one third of its indirect business at present, that it has the product set, the channel structure and the dealer support mechanisms to grow business 100 per cent in the period.

Vodafone has selected 23 top tier platinum dealers and around 75 ‘gold’ partners and 300 ‘silver’ partners to focus its efforts.

Its Vodafone Partner Services (VPS) unit in Manchester will serve its channel agents with 250 dedicated staff, including a new lead generation team to hand prospects to dealers. This has previously been a direct privilege only.

Vodafone has tied platinum and gold partners into rigorous three-year reseller contracts, and silver partners into one-year terms, which set out business and investment plans, as well as key performance indicators for volume and value of connections, and criteria for training and accreditation.

It expects much further penetration in its customer base of smartphones, unified communications and security solutions, and also to take share of O2 and Orange in the market.

Kelly told Mobile News: “This tiered model represents a step-change in growth.”