£500m Everything Everywhere growth plan


Everything Everywhere is targeting double digit annual growth by 2014 and will increase its radio sites from 16,000 to 18,000

The Everything Everywhere joint venture between Orange and T-Mobile in the UK said today at investor conference in London it has “updated” its strategy after making “rapid” progress since the merger was agreed six months ago.

It said its ambition is to increase revenues from £1.4 billion to £1.9 billion by 2014, an increase of 26 per cent from today’s figure, primarily with growth in its dealer, fixed broadband, wholesale and new business channels.

It intends to increase its profit margin to over 25 per cent in the period also, up from 18 per cent today.

It has also identified synergies between the two companies of more than £3.5 billion, which will allow it to further invest in its networks, including an additional 2,000 radio sites to take its total number to 18,000 to increase network coverage for both voice and data services.

T-Mobile and Orange customers who register online will be able to roam on both networks at no additional cost from October, the first phase of its creation of a “super network” that will combine both brands’ respective 2G, 3G, 4G, fixed broadband and WiFi assets, it said.

Everything Everywhere chief executive officer Tom Alexander (pictured) said: “Everything Everywhere has made rapid progress in the six months since incorporation, with a strong leadership team in place and a clear strategy based on transforming the market through network leadership.

“We have identified in excess of £3.5 billion of synergies, allowing us to further invest in our networks and building our customer offer for both today and tomorrow.

“Our aspiration is to give people instant access to everything everywhere and with the launch of national roaming next week we’re well on our way”.

Deutsche Telekom chief financial officer and Everything Everywhere chairman Tim Höttges said: “Everything Everywhere continues to make good progress towards integration and reflects on a strong and successful partnership.

“With an experienced leadership team in place, we are confident that Everything Everywhere will quickly and efficiently build on its initial successes”.