Mystery Shopper: Tamworth

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Mystery Shopper wants a handset on a £25 deal to help him record his cycling to work and his evening runs, and keep check of his new fitness regime in general

5: O2

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 0/5
Shop appearance – 4/5
Total – 13/30

4: Vodafone

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 4/5
Total – 15/30

3: Orange

Product range – 3/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 17/30

2: Phones 4U

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 21/30

1: T-Mobile

Product range – 5/5
Product knowledge – 5/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 4/5
Shop appearance – 5/5
Total – 25/30

Summary

No single handset focuses on fitness, and not many retail staff link the world of apps to customer requests.

Phones 4U and T-Mobile staff were quick to realise the potential in my request offering handsets running the Android OS which are typically priced lowered than iPhone, although it was surprising that Nokia was ignored in favour of Sony Ericsson and HTC.

T-Mobile came out on top due to excellent customer service supported by a slightly better tariff when compared to Phones 4U. The extra minutes and texts were the tipping point in an otherwise very close contest.

Full review in Mobile News issue 473 (September 27, 2010).

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