Kondor takes loftier view of accessories distribution


Accessories distributor Kondor has been quietly taking decent business recently, and is set to expand with an office move, a smarter logo and a website overhaul. Paul Withers catches up with managing director Rob Haycock

It’s all change at accessories distributor Kondor. The coming six months will see the biggest transformation the Wimborne-based company has seen in its 15 years in business, with a move to new premises, a brand refresh and a new company website and e-tailor site also.

By April 2011 Kondor will have fully settled into a purpose-built premises in Christchurch, Dorset, around 13 miles away from its current base. It measures 60,000 square feet and spans over three floors, 10 metres high, making it 50 per cent bigger than its current site of 40,000 square feet over a single storey.

The new site will feature offices, meeting rooms, social areas, a showroom, a training area, photographic studio, merchandising space and warehousing facilities.

Kondor thought it necessary to move to accommodate growth to date, with recent supplier and customer contract wins with BlackBerry, Samsung and Three.

It is also so it can plan for further business development as it continues to look at new areas where accessories might find a market, such as gaming.

Kondor managing director Rob Haycock says: “Kondor’s success has meant a move is essential for the business and the new premises will be large enough for us to continue to accommodate our existing business to grow.

“To give you an idea of scale, we are moving our existing four warehouses into one space, which will improve efficiency and benefit our customers hugely. We will keep our customers and suppliers well-informed of the move as things develop and the logistical plans are already being put in place to ensure absolute minimal disruption to our business practice.”

Rather than running out of office space because Kondor is winning new business and increasing its workload, Haycock claims the company is simply running out of office space to the point where desks are made smaller and pushed together to make room for more.

The new base will see office space almost double from 8,000 square foot to 15,000 square foot, and the early plans are to add 10 more staffers in the first couple of months of moving.

Haycock insists that Kondor’s growth strategy over the years hasn’t changed – it doesn’t necessarily look to grow the business through winning new customers and taking on additional business, but rather by expanding what it does with its current customers.

“There aren’t that many new customers out there to be had,” he says. “We deal with all of the networks and almost all of the grocers. The only grocer that we don’t deal with is Morrisons.

“The way Kondor has grown over the years is not so much by bringing on new customers, but generally in expanding the partnerships with the customers we already have. For example, we might do camera products for Dixons and it might ask us to help it with accessories for tablet devices.”

Despite the need for more office space over everything else, Kondor welcomes the opportunity to expand its warehouse in tandem. It currently has four warehouses but the new premises will house one warehouse, meaning all activity is under one roof.

Kondor head of marketing Natalie Tye adds: “From the space perspective, because we do more bespoke packaging now, we have so many different skews of packaging for so many different customers that we need space for that too.

Full article in Mobile News issue 473 (September 27, 2010).

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