Cutting Room: RIM hones B2B trick for vertical markets

Written by: Mobile News
Cutting Room: RIM hones B2B trick for vertical markets

BlackBerry looks to follow and expand its lead in business market by selecting key vertical markets to win over early

BlackBerry-maker Research in Motion (RIM) has innovation, foresight and good timing.

Its success in the past decade is down to the functionality, security and cost aspects of email delivery on its handsets.

For corporations, public and private, these matters are crucial.  It is now looking to repeat its trick in the business market in very specific vertical market sectors within it, such as healthcare, and to bring additional niche services to a broader base.

RIM won major share of the business market in the first place because it caught Microsoft napping. Microsoft had charge of the IT element and could have, and should have, produced a killer Microsoft Exchange mobile solution for its base of IT customers.

Instead, it messed around with mobile, failed to deliver, and has paid the price in the business market as second or third string ever since. RIM was smart.

It got into Microsoft’s servers in the business market, hooked up its platform and delivered stripped-down and encrypted email to clients’ staff in the field.

Only Google, very recently, has come up with anything that matches RIM’s service for the business market.

It is, then, unsurprising to find it on the mHealth bandwagon early. Belatedly, its competitors have made up ground on it in the business market, with iconic devices with fancy functionality of their own. Apple is a very real threat to it.

To attack vertical markets such as the healthcare sector now could see it tear away from the competition again.

One Response to “Cutting Room: RIM hones B2B trick for vertical markets”

  1. googler says:

    Nook Color is better for reading than iPad and better for everything else than Kindle. Nook Color is better for $249. Nook Color screen is supposed to be better (less reflective) for reading than iPad thanks to new LG screen with anti-reflection coating. It allows to watch videos, listen to the music, view Office documents and PDF's. Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them.
    Nook Color specs:
    – $249 with free shipping
    – 7 inch Color LG Touchscreen 16 million colors with anti-glare coating 1024 x 600 delivering 169 pixels per inch.
    – 8GB built in memory expandable to 32 GB with microSD card.
    – Formats supported: EPUB, PDF, XLS, DOC, PPT, PPS, TXT, DOCM, XLSM, PPTM, PPSX, PPSM, DOCX, XLX, PPTX, JPG, GIF, PNG, BMP, MP3, AAC, MP4.
    – Wi-Fi (802.11 b/g/n), USB port
    – OS: Android 2.1
    – Processor: TI 800 Mhz ARM Cortex A8-based, 45nm OMAP3621

Trackbacks/Pingbacks


Leave a Reply

To advertise on this site, call 0203 122 0872

Recent Comments

if 3 buys o2 I will jump ship at end of contract...
That's your opinion, but it certainly wasn't the best way of phrasing it. That wasn't the only reason the EE advisor scored so poorly, which is made clear in the full review in issue 582 of Mobil...
your mystery caller clearly doesn't have a clue what he is talking about. that is not insensitive at all. quite the opposite....
I think you've entirely missed the point there, Marc. It's not about telling someone to go out to the shop (although that often loses points any way as its rare someone calls up a telesales line ...
I have to say, if you are indeed a blind person you should know it is a lot easier to actually go into a shop and feel the phone for yourself. your first comment about EE slammed them when in fac...
How can i place my contacts in order by first names please. Thank you Mrs Doreen Haggar ....
Only 2 months ago i buy this phone. Please advice any body knows...
I have bought a huawei ascend p7 suddenly networ operator inactive. How to active this?...
A good point made in the previous comment, but it was just the field facing engineers that were outsourced not all engineers. Some have since been insourced (QoS, radio planning etc). But agre...
I will just add that EE is a complete rip off. They clearly don't have good reception in quite a few places. This is London I'm talking about as well! I consistently call then complaining t...

Social Media Feed