Industry veteran Stephen Brewer helps launch all-Irish MVNO Just Mobile, which inks deals with Vodafone and Data Select for value prepay offer to Irish consumers
New MVNO Just Mobile, which has been established under the guidance of industry veteran Stephen Brewer (pictured), said last week it defies the difficult economic climate by launching as a privately-owned Irish MVNO offering consumers good value on prepay airtime.
Just Mobile is offering prepay SIMs and handsets to consumers through the BWG Group’s chain of retail stores, initially through 650 Spar, Eurospar Mace and XL Stop & Shop outlets. Availability will increase in the future, it said. It is the first time Spar has sold handsets.
Just Mobile runs off the Vodafone network and Data Select will handle handset supply and fulfilment.
Brewer has worked in a variety of senior roles in a number of markets at Cellnet, Vodafone and Eircel, and has acted as an advisor to the founders of Just Mobile. He told Mobile News: “It is a brand new distribution channel with a good deal for the customer and a unique set of products.
“Ireland hasn’t got the best economy so to launch a new company is a brave thing to do, but we’re confident of the deal we’re offering.”
Just Mobile co-founder Donal Lawless, who has established the MVNO with Stuart Kelly (pictured above with Spar store manager Tom Ennis), said: “Just Mobile is kicking the recession where it hurts. Our offering is simple, transparent and better than anything available in the market today.”
Just Mobile is initially offering handsets for under €99. Its portfolio will feature devices not available from other Irish operators, according to Brewer.
Prepay top-ups range in price from €4 to €18. Just Mobile will offer customers instant ‘freebies’ when topping up at participating outlets.
Those topping up until December 5 will receive a share-size packet of sweets. Just Mobile will work with its partners to offer new ‘freebies’ each month.
Just Mobile will also make a charitable donation on behalf of customers for every call made. One Euro cent of every minute of every call will be donated to a charity of the customer’s choice. More than 30 charities are already supported by Just Mobile, with customers able to nominate others.
Just Mobile expects up to 70 jobs will be created by the launch of Just Mobile within two years, both directly and indirectly through partners.