Vodafone extends F1 partnership


Vodafone extends McLaren Mercedes title sponsorship through 2013 and becomes total communications partner

Vodafone has extended its title partnership with the McLaren Mercedes F1 racing team until the end of the 2013 F1 championship season, and become total communications partner.

The team will continue to be called Vodafone McLaren Mercedes, and Vodafone will expand its current role of mobile partner to that of total communications partner. This covers fixed, mobile and broadband networks, content and communication services and associated devices

Vodafone said integration of its communication technologies will ‘support the team’s on-track success’.

Vodafone group chief commercial officer Morten Lundal said: “Vodafone is an international brand with strong local roots. As such, Formula 1 is a strong platform from which we can engage our customers with unique experiences and events.

“We’ve had great success in using the Vodafone McLaren Mercedes partnership to engage our customers in our key markets, and we’re committed to new and exciting platforms which will allow customers to get even closer to the action.”

McLaren Group and McLaren Automotive executive chairman Ron Dennis said: “The success that Vodafone McLaren Mercedes has enjoyed since our two companies’ partnership began in 2007 has been prodigious.

“Of the 68 Grands Prix that have been staged during our partnership, our drivers have scored 21 wins and 55 podium finishes.

“Going forward, I’m confident that Vodafone McLaren Mercedes will build on and improve on our already impressive track record, delivering an ever more powerful return on investment for Vodafone, and proving once again what a formidable global marketing tool the sport of Formula 1 remains.”