Mystery Caller: Christmas shopping

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After seeing his first Christmas ad on the TV, Mystery Caller has decided to get his act together and start writing his present list early. But what will be the big selling phone this festive season for the networks?

6: O2

Fantastic, an epic fail on behalf of Emma to comprehend what I was after

Manner – 1/5
Understanding – 0/5
Knowledge – 1/5
Helpfulness – 0/5
Clarity – 0/5
Overall – 1/5
Total – 3/30

5: Virgin Mobile

“I can’t answer that question sir as there are no updates available on what phones will be available in December”

Manner – 3/5
Understanding – 2/5
Knowledge – 1/5
Helpfulness – 0/5
Clarity – 0/5
Overall – 1/5
Total – 7/30

4: Orange

He’d told me no less than 30 seconds before that there were eight new phones to anticipate, yet could only name two of them

Manner – 2/5
Understanding – 3/5
Knowledge – 2/5
Helpfulness – 2/5
Clarity – 2/5
Overall – 2/5
Total – 13/30

3: Three

“Sounds good,” I said. “But that’s a special offer available now as well,” he said

Manner – 3/5
Understanding – 3/5
Knowledge – 3/5
Helpfulness – 2/5
Clarity – 2/5
Overall – 3/5
Total 16/30

2: T-Mobile

Kudos to Rachel for staying resolute in her conviction that I was too early to be doing Christmas shopping

Manner – 4/5
Understanding –3/5
Knowledge – 3/5
Helpfulness – 4/5
Clarity – 3/5
Overall – 3/5
Total – 20/30

1: Vodafone

I asked how big a deal the operating system was and was told it is what sets high-end phones apart

Manner – 4/5
Understanding – 3/5
Knowledge – 4/5
Helpfulness – 3/5
Clarity – 3/5
Overall – 4/5
Total – 21/30

Summary

Mystery Caller should learn not to be spooked by the early Christmas adverts from Tesco. However, it would have been nice for other networks to show knowledge like Chris at Vodafone.

T-Mobile’s Rachel may not have given me any answers but her blunt appraisal of the situation scored her highly, while Nicky at Three had knowledge but tried too hard to make a sale right then.

Martin at Orange was too downbeat to win me over, as well as keeping the required information to himself, while Virgin Mobile’s so-called sales guy Ryan claimed too readily that time wasn’t on his side.

For O2 and Emma, it was a disappointingly shallow, yet thankfully quick, call.

Full review in Mobile News issue 475 (October 25, 2010).

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