Samsung to be presenting partner of Take That’s first UK tour as reformed five-piece
Samsung is to be the presenting partner for Take That’s first UK tour as a reformed five-man band next year.
Progress Live 2011 will tour the UK next summer, as well as selected European dates. Samsung is the presenting partner for the UK leg of the tour, which will visit Sunderland, Manchester, Cardiff, Dublin, Birmingham and London.
The announcement was made at the recently refurbished Savoy Hotel in London, where all five members of Take That were equipped with Samsung Galaxy Tab tablets to support the presentation.
Samsung said the tie-up will offer users of its devices exclusive content, experiences and offers.
Samsung Mobile UK & Ireland managing director Simon Stanford (pictured) said: “We intend this partnership to take Samsung’s position in mobile entertainment to new heights and allow us to market our leading mobile technology to millions of Take That fans, whilst adding value to and enhancing their overall anticipation and enjoyment of the tour.”