Success claimed with cross-network offer


Orange/T-Mobile JV claims five million calls made and 20 million texts sent by customers roaming from one network to the other

Everything Everywhere has claimed five million calls have been made and 20 million test sent by customers roaming from their native network to the other brand in the joint venture stable.

The joint venture said 1.35 million mobile customers have signed up for the network roaming service, which was launched at the start of the month and is currently offered as an opt-in process.

It is planned the service will become automatic to all Orange and T-Mobile customers at the start of 2011.

A marketing campaign has also begun, using local and national press.

Everything Everywhere chief executive officer Tom Alexander (pictured) said: “This is just the beginning of our hugely ambitious network plans and I’m delighted that we’ve enabled so many of our customers to make calls and send texts in more places by signing up.

“And we’re not stopping there. The next benefit, due in spring next year, will enable our customers to experience enhanced data and internet coverage, as well as the ability to make calls and send texts in more places.

“We’ll also be enhancing our services so that customers can automatically switch to whichever network has the strongest signal while they’re mid-call.”