Virgin to launch 100Mbps broadband


New 100Mbps  broadband service to go on sale in December, with parts of London, the South East and Yorkshire the first areas to benefit

Virgin Media will start selling its 100Mbps broadband service in December, with pre-registration beginning today.

The service will be rolled out across Virgin Media’s cable network, which reaches nearly 13 million homes, and will be made available in new areas as Virgin Media expands its network. The first areas to receive the service include parts of London, the South East and Yorkshire, with roll-out expected to be complete by mid 2012.

It will cost a £35 a month when bought in a bundle, or £45 a month when bought as a sole product.

Virgin said the service will allow users to download an entire music album in five seconds, a TV show in around 30 seconds, a high quality movie in 90 seconds and a high definition film in around seven minutes.

The service will also deliver 10Mbps upload speeds and the new package also comes with a custom-built energy efficient combined modem and wireless ‘N’ router. This is capable of delivering speeds of up to 400Mbps in the future using a wired connection. It also comes with Gigabyte network connections, which are needed to receive the full 100Mbps service on.

Virgin Media chief executive Neil Berkett said: “The launch of our 100Mbps service is a significant milestone in the UK’s broadband evolution. The world of possibilities that broadband will enable is set to explode and we’re excited about the innovations we can bring to consumers in the next decade.”