Product mix to drive Samsung in Q4


Galaxy S and Wave sales springboard for Samsung; big things expected of Galaxy Tab

Handset manufacturer Samsung said sales of ‘flagship smartphones’, including the Galaxy S and Wave, helped it post solid profit growth in Q3, with ‘enhanced product mix’ to meet seasonal demand in Q4.

Handset sales increased 12 per cent during the quarter, with the telecommunications business, including the mobile communications and telecommunication networks operations, recording operating profit of 1.13 trillion won (£630 million) off revenue of 11.12 trillion won (£6.2 billion).

Samsung said it sold 71.4 million handsets during the third quarter, an increase of 19 per cent year-on-year. Average sales price increased 14 per cent quarter-on-quarter.

These results were put down to the Galaxy S, available in 90 countries and carried by 210 operators worldwide, and the Wave, which it said has shipped two million units in 80 countries.

Samsung said it expects sales of the Galaxy S of 10 million by the end of 2010.

Going forward, the Galaxy Tab will be available on 140 carriers globally during Q4, which Samsung said is part of an aim to increase its market share and maintain double-digit operating profit by ‘meeting seasonal demand with an enhanced product mix of mass market smartphones, full-touch phones and the Galaxy Tab’.