Nokia brings Ovi Life Tools to Africa after successful launches in other emerging markets
Nokia has extended the reach of its Ovi Life Tools information service by introducing it to African customers in Nigeria.
Ovi Life Tools offer information services in emerging markets, covering healthcare, agriculture, education and entertainment. They were already available to customers in India, Indonesia and China.
Nokia said Ovi Life Tools are designed to ‘improve the economic prosperity and quality of life’ of mobile users in emerging markets, and that Nigeria is one of Africa’s fastest growing economies.
Nigerian customers can access healthcare services, such as fitness and disease information; agriculture services, covering market prices on more than 25 commodities and weather updates; education services, designed to increase their general knowledge base; and entertainment services, such as sports results, music and jokes.
The tools are available on the Nokia 2690 and Nokia C1-01, through operators Zain/Airtel and Glo Mobile. They are available country-wide in three languages: English, Hausa and Pidgin English.
Nokia head of mobile phone services Dieter May (pictured) said: “We have made sure that the service is locally relevant. The agriculture service provides prices on 25 different commodities including cocoa, beniseed and fish to name a few, and covers all 36 states in Nigeria.”
“But people also want to have fun, so in football-crazed Nigeria we have made sure that the news and entertainment service includes the latest results from the European leagues and from the national team.”