United front from Anglia and Fone Logs

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Dealers from both distributors attend an O2 and BlackBerry sales day, with details on new incentive scheme revealed

Daisy Group held an O2 and BlackBerry partner day for dealers working with both its Anglia Telecom and Fone Logistics distribution businesses last week, kick-starting its Q4 ‘Mont Blanc Moments’ incentive.

Key partners within each distributor’s O2 Approved and regular stockist base were invited to enter the incentive scheme, which will see those selling the most O2 BlackBerry connections, and recording the best sales uplift, win a week-long skiing trip in Chamonix, in the Mont Blanc region of France.

The objective is to reward the highest gross connectors, best small partners and most improved partners. Winners will fly on February 26.

Dealer partners not at the October 21 event can enter for monthly awards from November 1, with items awarded for new business and marketing campaign excellence.

Daisy Group said the focus of the event was to unite partners of the integrated Anglia Telecom and Fone Logistics businesses. The BlackBerry Torch 9800 smartphone and the BlackBerry 6 operating system were focal points for the day. A BlackBerry training team also provided dealers with solution-selling training, culminating with a ‘pub quiz’ of what they had learned on the day, as well as demonstrations for BlackBerry application partners.

Anglia Telecom managing director Dave McGinn (pictured left) said: “We are working extremely hard on the full integration of the two businesses. This event was a way of demonstrating the unity and commitment to channel partners. This is the first of many such exciting initiatives and is aligned with our aim of cementing our position as the leading distributor to the channel.”

Julien Parven, head of marketing for Anglia Telecom and Fone Logistics (pictured right), said: “We wanted to announce our first joint initiative in a big way and this gave us the ideal opportunity to do so in co-operation with two of our closest partners, O2 and Research In Motion. The day provided us with 400 connection opportunities and opened up many more prospect discussions.”

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